Pas de publicité merci

A diary of the explorations of the agency voted the most creative in the world in 2024, Pas de publicité merci offers readers immediate intimacy. Inside the head of its founder, we plunge into a world where art, photography, film, design, music, architecture, ideas, economics and business collide in the elaboration of the creative process.

Rémi Babinet founded BETC in 1994 with Éric Tong Cuong and Mercedes Erra. He is one of Forbes magazine’s top 10 creative directors since the birth of advertising. Voted the world’s most creative agency in 2024 by WARC (World Advertising Research Center), BETC has offices in Pantin, New York, Sao Paulo, London and Shanghai. It was also named an ad agency by Creative Review magazine for its commitments beyond advertising. Rémi Babinet was President of the Club des directeurs artistiques from 2003 to 2005. Since 2016, he has chaired the Grand Paris Express Endowment Fund, whose mission is to unite companies around the ambitious cultural project accompanying the creation of the future metro. He is also President of Les Magasins Généraux, a new cultural platform created in Pantin in 2016.