Ads.

Ads. (short for Advertisements), reproduces 70 pages of advertisements torn from various magazines for which artists have posed. From Marina Abramovic to Aaron Young. And from the 1940s to today. The artists are never promoting exhibitions or their own work, but a brand of alcohol, clothes or television sets. Salvador Dalí and Andy Warhol can be found here. Dalí and Andy Warhol, but also artists less expected in this commercial context such as Max Ernst, Jean Cocteau, Don McCullin or Louise Bourgeois…

This collection belongs to the Musée des Erreurs, founded in Brussels by Pierre Leguillon in 2013. The form of the book, in which the artists are listed in alphabetical order, resembles the scrapbook of an amateur or fan, with no page left blank. The form of the book, in which the artists are listed in alphabetical order, resembles the scrapbook of an amateur or a fan, with no page left blank. On the third cover, an index lists the artists and brands mentioned, with the date of publication of the advertisements. Otherwise the Otherwise the book has no text or commentary.